European Communications Platform as a Service

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Meet the Experts

Photo of Melissa Holtz-Fremeijer
Melissa Holtz-Fremeijer

Senior Research Manager, European Enterprise Infrastructure and Communications



IDC's European Communications Platform as a Service analyzes the communications platform as a service (CPaaS) market. It provides insight into market size, forecast, end-user adoption, and the changing ecosystem.


Markets and Subjects Analyzed


  • Communications platform as a service trends
  • Vendor strategies and transformation
  • Mergers and acquisitions
  • Evolving partner ecosystems
  • Telcos and CPaaS
  • Cloud communications platforms for the B2C industry
  • Vertical-specific communication integration requirements
  • Video platform as a service trends
  • Developer versus lines of business
  • Conversational messaging
  • Convergence with UC&C and contact center

Core Research


  • European Enterprise Comms Survey — Attitudes Toward CPaaS
  • European CPaaS Forecast
  • IDC CPaaS MarketScape (WW)
  • CPaaS trends in the retail industry
  • Regional CPaaS adoption trends

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered


  1. How do enterprises use CPaaS, and what will their future requirements be?
  2. How can vendors improve their relevance and profitability in the digital transformation era?
  3. What is the market size and forecast for the CPaaS segment?
  4. How will emerging solutions and vendors impact the competitive landscape?
  5. How can telcos leverage CPaaS to augment services?
  6. How will the ecosystem evolve and fuel strategic partnerships and/or acquisition ventures?