target audience: TECH SUPPLIER Publication date: Jan 2024 - Document type: Market Perspective - Doc Document number: # EUR150991523
Understanding Partner Developments and Opportunities: Highlights From IDC's 4Q23 Partner Advisory Board Session
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Abstract
This IDC Market Perspective summarizes a discussion among partners that joined IDC's quarterly Partner Advisory Board in November 2023. During the discussion, partners from EMEA — representing a variety of vendors — shared insights into customer trends and buying behavior as well as what market dynamics will drive their business decisions in 2024.
"Partners have identified more complex decision-making processes in their customers, and they recognize the importance of engaging with more stakeholders to ensure they can deliver customer value. Partners remain upbeat about opportunities in 2024 as vendors continue to see the value partners bring in effectively engaging with customers," said Josh Budd, research manager, IDC.