target audience: TECH SUPPLIER  Publication date: Jan 2024 - Document type: Market Perspective - Doc  Document number: # EUR150991523

Understanding Partner Developments and Opportunities: Highlights From IDC's 4Q23 Partner Advisory Board Session

By:  Josh Budd Loading

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Partner Trends and Market Developments

  • New Market Developments and Dynamics

    • Key Developments for EMEA Partners

    • Changing Customer Buying Behavior

    • Vendor Commitment and Engagement

    • AI Acceleration and Risk Factors

  • Advice for the Technology Supplier

    • Identify Partners That can Influence IT-Focused and Business-Operations-Focused Customer Stakeholders

    • Create Systems and Processes to Measure Partner Commitment to Identify Partners That View you as Strategic to Them

    • Leverage the Value of Partner Ecosystems to Capture AI Opportunities

  • Learn More

    • Related Research

    • Synopsis