target audience: TECH SUPPLIER  Publication date: Feb 2024 - Document type: Market Presentation - Doc  Document number: # EUR150909423

Digital Market Analysis Across European Countries: United Kingdom and Ireland Perspective


  • Martina Longo Loading
  • Giulia Carosella Loading
  • Lapo Fioretti Loading


  • 26 slides

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This IDC Market Presentation aims to give tech providers key data and trends on digital business for the United Kingdom and Ireland (UK&I), leveraging results from the IDC’s EMEA Digital Executive Sentiment Survey, conducted in October 2023. This report starts by focusing on the macroeconomic and digital regulatory scenario impacting the region, and it provides a synthetic outlook on the digital market in UK&I, from digital technology investments to companies' digital business maturity level, main business outcomes, skills gaps, and KPIs related to digital initiatives.

The presentation also provides a view on the ecosystem and deals of digital-natives businesses (DNBs) in UK&I, and it highlights companies' adoption rate of emerging technologies and budget allocated for it. This report concludes with some key recommendations to tech providers to target their go-to-market strategies in the region.


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