target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Perspective - Doc Document number: # EUR150778823
Best Practices in Developing Telco B2B Customer Loyalty in EMEA
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Abstract
This IDC Perspective discusses EMEA telco B2B loyalty programs and the role they play in the industry's future. It will be increasingly important for EMEA telcos to actively manage B2B loyalty as their customer and partner ecosystems become increasingly complex. To excel in this area, telcos need a clear idea on how to differentiate their B2B loyalty offerings from B2C loyalty offerings that many telcos have in place today. They also need to identify the levels of ambition and investment required to make programs a value multiplier.
"Loyalty management is not new for telcos, but many operators are immature in developing loyalty management to support their B2B customers. In 5G, as telcos pivot to focus on B2B and B2B2X monetization strategies, telcos will seek to engage and reward the loyalty of their B2B customers and partners to further differentiate and drive business growth," said Chris Silberberg, research manager, EMEA Telco Insights.