target audience: TECH SUPPLIER  Publication date: Jun 2023 - Document type: Market Perspective - Doc  Document number: # EUR150778823

Best Practices in Developing Telco B2B Customer Loyalty in EMEA

By:  Chris Silberberg

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Content

List of Tables

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: EMEA Telco B2B Loyalty Management

  • New Market Developments and Dynamics

    • Introduction

    • Loyalty Dynamics

    • Table: Drivers for Telco Loyalty Strategies

    • Value and Engagement Levers for B2B Loyalty

    • Table: Overview of Common B2B Loyalty Value and Engagement Levers

    • Customer Segmentation

    • Figure: Customer Loyalty Segmentation Framework: Example

    • Partner Ecosystems and B2B Loyalty

    • EMEA Telco B2B Loyalty Case Studies

    • Colt

    • European Tier 1 Telco

    • Loyalty Management Solution Suppliers

    • Comarch

    • Salesforce

  • Advice for Telco Buyers

  • Learn More

    • Related Research

    • Synopsis