target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Presentation - Doc Document number: # EUR150691224
AR/VR Outlook in EMEA
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Abstract
This IDC Market Presentation explores the key trends in augmented reality (AR) and virtual reality (VR) in EMEA. This study combines the results of IDC's EMEA Emerging Technologies Survey and the IDC's Worldwide Augmented and Virtual Reality Spending Guide data to assess adoption and investments in AR and VR technologies across EMEA organizations. It also analyzes the AR and VR digital-native business landscape in the region, looking at key investment trends among EMEA start-ups and scale-ups, the most active investors in the area, and the most prominent digital-native organizations.