TECH SUPPLIER Feb 2023 - Market Presentation - Doc # EUR150408623
Immersive Retail Customer Experience
Abstract
This IDC Market Presentation provides an overview of industry priorities, use cases, and technologies that are shaping retailers' and brands' augmented customer experience in the context of general turmoil surrounding virtual/immersive worlds. It introduces IDC's Immersive Customer Experience Framework and shows how retailers' personalization maturity and channel(s) orchestration are foundational for the achievement of immersive customer journeys. Future investments in the implementation of augmented-experience-enabling technologies (e.g., virtual assistants, AR/VR experiences, NFTs, and digital twins) are also presented across retail subsegments. Key findings in this presentation are sourced from IDC's original Retail Consumer Insights 2022, Global Retail Operating Models 2022, and Future of Customers and Consumers 2021 Surveys. Finally, the research identifies case studies of immersive technology implementations and delineates three immediate actions for retailers aiming at embarking on metaverse-like immersive journeys.
Coverage
Subscriptions Covered
IDC Retail Insights: Worldwide Retail Customer Experience Strategies
Regions Covered
Topics Covered
Customer relationship management applications, Future of customer experience
Vertical Markets
Content
- 28 slides
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