target audience: TECH BUYER Publication date: Feb 2023 - Document type: IDC PlanScape - Doc Document number: # EUR150059023
IDC PlanScape: Omni-Channel Payment Platforms
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Abstract
This IDC PlanScape focuses on the relevance of an omni-channel payment platform as a relevant tool for retailers to meet consumers' channel-transparency expectations and as a powerful source of relevant data to help and support the retailer's strategy and development.
"Considering the general desire and challenges for retailers to reach the most advanced levels of omni-channel capabilities, providing customers with omni-channel payment solutions has become essential," said Cristiano Quattrini, associate senior advisor at IDC. " Omni-channel payment solutions can provide competitive advantages to companies such as strengthening the value chain and expanding a retailer's services."