target audience: TECH SUPPLIER  Publication date: Feb 2023 - Document type: IDC Survey Spotlight - Doc  Document number: # EUR149559322

Which Technology Vendors Have the Strongest Momentum with EMEA Partners?

By: 

  • Andreas Storz Loading
  • Stuart Wilson Loading

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Abstract


This IDC Survey Spotlight highlights results from IDC's 2022 Europe, Middle East, and Africa (EMEA) Partner Survey, which sampled 806 partners across 25 countries. It explores the level of partner momentum vendors are achieving across EMEA based on the percentage of partners not currently working with a specific vendor and looking to add that vendor to their portfolios. IDC contends that weaker partner momentum does not necessarily represent a negative outlook for vendors. Partner commitment, partner quality, relationship intensity, and ability to grow net-new business remain high-value metrics within a wider ecosystem context.



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