target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Forecast - Doc Document number: # CA50886423
Canadian Consumer TV Services Forecast, 2023–2027
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Abstract
This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast.
"In a slow but continually declining TV service market, service providers should be mindful of the multitude of factors that impact revenue opportunities," says Manish Nargas, research manager, IDC's Consumer and Mobile Research. "Current economic conditions coupled with pressures from adjacent OTT video service market and growing footprint of stable high-speed internet across Canada create a push-and-pull effect on near-term revenues. IDC believes that SPs should create longer-term strategies that focus on retaining subscriber base rather than focus on revenue, in effort to navigate the murky waters of today — risk today's revenue for future potential revenues!"