target audience: TECH SUPPLIER  Publication date: Mar 2023 - Document type: Market Presentation - Doc  Document number: # CA50187923

Canadian Consumer: Customer Service Interaction Preferences — 2023 Hot Topic


  • Manish Nargas Loading
  • Mariana Fang Loading


  • 16 slides

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This IDC Market Presentation highlights Canadian consumer buyer behaviour as it relates to consumer's preference toward customer service interactions when for purchase help (product comparisons, sales transaction, etc.) or support/servicing (troubleshooting, how to use information, returns, repairs, etc.). It provides insight into Canadian consumer behaviour toward consumer's preferred use of direct/indirect channels to do so, the method/medium for interactions, and the frequency of usage. Additional insight is provided through added demographic comparisons where relevant.

The data presented in this document is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers.

Additional insight/commentary is available on request.


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