TECH SUPPLIER Mar 2023 - Market Presentation - Doc # CA50187923
Canadian Consumer: Customer Service Interaction Preferences — 2023 Hot Topic
Abstract
This IDC Market Presentation highlights Canadian consumer buyer behaviour as it relates to consumer's preference toward customer service interactions when for purchase help (product comparisons, sales transaction, etc.) or support/servicing (troubleshooting, how to use information, returns, repairs, etc.). It provides insight into Canadian consumer behaviour toward consumer's preferred use of direct/indirect channels to do so, the method/medium for interactions, and the frequency of usage. Additional insight is provided through added demographic comparisons where relevant.
The data presented in this document is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers.
Additional insight/commentary is available on request.
Coverage
Subscriptions Covered
Regions Covered
Topics Covered
Customer relationship management applications, Future of customer experience, Networked consumer devices
Content
- 16 slides
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