target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # AP50342723
IDC FutureScape: Worldwide Sustainability/ESG 2024 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
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Abstract
This IDC Market Presentation piece is an accompanying document to the IDC FutureScape: Worldwide Sustainability/ESG 2024 Predictions — Asia/Pacific (Excluding Japan) Implications report and offers insights and guidance to technology sales and marketing leaders on how to position themselves for success in an increasingly competitive market.
“Our 2024 predictions indicates that the sales and marketing teams will have even bigger roles to play in communicating and bringing to market the value proposition of technology in emissions reduction, biodiversity, and circularity,” says Melvie Espejo, research director for sustainability, IDC Asia/Pacific.