For the past 50 years, IDC has been a trusted partner to tech start-ups and growing tech companies and helped them to develop strategic plans to break into new and existing markets. Our experts work with you to develop the right business plan to generate awareness and buzz for your company, all while positioning you on the cutting edge of your industry.
We work with tech marketers to build and deliver messages tailored to their audiences that drive measurable results.
Our industry research advises on issues facing today's digital business leaders; to help ensure you have in-depth knowledge of your markets and of your customers’ markets.
We provide trusted expertise that helps IT professionals, business execs, and the investment community make informed decisions every day.
Regional Specialists with experts in over 110 countries - wherever you need to grow, we'll be there.
With over 4 billion data points we are the single source for understanding market opportunities, strategy & planning, use cases and go-to-market campaigns.
We ensure that we match our solutions to where you are innovating and growing to help you build success.
“With IDC analysts' guidance and data-driven reports we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritise development and sales resources efficiently.“
“I have worked with IDC for years, and when I first joined our start-up, I knew we needed to engage IDC. Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market.“
“'As having spent considerable time with several other industry analyst firms, it is clear to us that IDC has shown clear leadership in describing and sizing markets.' Financial firm“
“'IDC had the fastest response time to our research request of all other competitors. Not to mention, the information was EXACTLY what I needed to finish a presentation.' Emerging Analytics and Data Management Company“
“'IDC provided the right strategic insights we were looking for and suggested some possible alternatives that could help us get a more successful outcome.' An Emerging AI Company“
“'IDC has been very swift to respond to our need to re-evaluate our TAM and understand opportunities in the marketplace for our company. The team was very easy to engage with and was helpful in explaining what data was potentially available.' Emerging Analytics and Data Management Company“
Explore more resources.
Explore the key elements you need to create messaging that connects, with impact.
Learn More Communicate With Impact: Marketing ChecklistThe modern CISO now must navigate an increasing complex landscape. The shift towards digital and the increasing connectivity of tools and systems across a business presents an ongoing challenge to the modern CISO.
Get eBook Rise of the 3D CISO: How Technology Providers Can Engage With a New Breed of Security LeadersThis comprehensive planning guide goes through the 4Ps framework and looks in-depth at the key questions to ask, and information needed, when putting together your strategy.
Learn More Go-to-Market Planning GuideAt every touchpoint your messaging needs to be relevant and appeal to the customers’ needs. You need a messaging framework that allows you the flexibility to adapt to different content needs while delivering a consistent message.
Learn More Communicating with Impact: A Messaging Workbook for Tech MarketersInternational Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.