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We understand the unique pressures you are facing as a technology disruptor to carve out a space in the market, establish your brand and increase your customer base.
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We empower you to shape your competitive positioning, build messaging that will resonate with your key audience, and help you create a strategy that maximises your business’ potential.
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From concept to customer, we can help your business at every stage of your journey.
Helping Scale-Ups and Start-Ups Accelerate Growth
Build successful GTM strategies, find opportunities and demonstrate value to customers and investors.
IDC provides you with industry leading data, research, and access to market experts to support you in:
- Identifying growth opportunities and lead generation
- Accessing the market and engaging partners
- Demonstrating the value of your products and services to investors and customers
- Building fact-based, impactful, go-to-market strategies
How can IDC help your business grow?
Go-to-Market Strategies
You need to go-to-market with a digital-first, customer-centric strategy that engages the customer on the topics and issues they care about. In this eBook we will look at the elements you need to make your go-to-market planning a success.
We can help you to:
- Get/present a clear picture of your market
- Access and engage with Senior level executives with influencing/purchasing authority
- Identify where the growth opportunities are
- Know which industries, geographies and personas you should target
- Create market-specific research-driven content relevant to your audience
- Know where you stand against key competitors
- Provide independent data to support investor business cases and secure VC funding
- Shortlist potential partners
Related Resources
Explore more resources.
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Empowering Lead Generation
Learn key tactics for building a strong lead generation pipeline. Adapt your strategy to changing buying behaviors and engage your target audience effectively.
Get eBook Empowering Lead Generation -
Go-to-Market Strategies: How to Plan Your Way to Great Lead Generation
Plan your go-to-market strategies to help you achieve your business goals over the next 12 months and beyond. Your go-to-market strategy is one of the most important components to achieving your goals.
Get eBook Go-to-Market Strategies: How to Plan Your Way to Great Lead Generation -
Communicating with Impact: A Messaging Workbook for Tech Marketers
At every touchpoint your messaging needs to be relevant and appeal to the customers’ needs. You need a messaging framework that allows you the flexibility to adapt to different content needs while delivering a consistent message.
Learn More Communicating with Impact: A Messaging Workbook for Tech Marketers -
Go-to-Market Planning Guide
Use the 4Ps of go-to-market planning to answer key questions and develop a comprehensive strategy. This planning guide looks at the 4Ps framework to help you understand the elements and information you need to build an effective strategy.
Learn More Go-to-Market Planning Guide