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Build a successful go-to-market strategy, understand your opportunities, and demonstrate your value to customers and investors.

Awareness, positioning, strategy, and growth are key to your company's success.

We understand the unique pressures you are facing as a technology disruptor to carve out a space in the market, establish your brand and increase your customer base.

We empower you to shape your competitive positioning, build messaging that will resonate with your key audience, and help you create a strategy that maximises your business’ potential.

From concept to customer, we can help your business at every stage of your journey.

Your journey. Our partnership.

IDC provides you with industry leading data, research, and access to market experts to support you in:

  • Identifying growth opportunities and lead generation
  • Accessing the market and engaging partners
  • Demonstrating the value of your products and services to investors and customers
  • Building fact-based, impactful, go-to-market strategies

7 Tech Business Strategies to Accelerate Growth

Where should you focus your efforts to improve growth for your business? We look at the key strategies your business needs to be using.

We can help you to:

  • Get/present a clear picture of your market
  • Access and engage with Senior level executives with influencing/purchasing authority
  • Identify where the growth opportunities are
  • Know which industries, geographies and personas you should target
  • Create market-specific research-driven content relevant to your audience
  • Know where you stand against key competitors
  • Provide independent data to support investor business cases and secure VC funding
  • Shortlist potential partners

IDC have programmes built to help start-ups, scales ups, disruptors, and emerging tech companies to build trust in their brand, expand reach and drive lead generation and revenue.

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Quantum Computing in Europe: Towards a crucial turning point?

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February 23, 2022

Emerging technologies in Europe: Surfing the wave of innovation

October 7, 2021

Learn how IDC can improve your technology planning

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