IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
This IDC Presentation examines the current situation of China's cloud-native market, analyzes its ecosystem and technologies as well as the development trends. This study also provides recommendations on China enterprises' cloud-native journey.
Under ...
IDC企业研究部助理研究总监李昭表示:“企业随着数据要素、数字技术和数字化创新在组织中进持续深入地发展,将更多地向数据驱动转型,以此获得新产品和新客户,并且进一步提高收入和市场份额。数据共享以及私有数据的成功开发将为客户带来更好的体验,提升客户忠诚度;数据与数字技术的结合为释放优化的数据价值提供可能,为商业开发挖掘更多的机会的同时也带来数据滥用等风险;数字化创新策略系统的、结构化的推进以及相关利益人员参与模式的转变将彻底革新企业的业务运营流程,并且有利于未来逐渐形成高效且多元的竞争优势。”
...本PPT是同一主题的FutureScape 2023 PPT的附件,为两个技术供应商角色提供了具体的建议(技术销售领导者和技术营销领导者)。
软件行业的商业模式向促进重复性消费和按需消费的方向发展,软件服务商从以前销售产品的模式向提供持续服务的方向转变。这其中既有来自于软件服务商寻求可预测的经常性收入的驱动力,又有软件采购者寻求灵活的定价模式,比如按需消费的订阅模式的诉求。软件服务商和软件采购者从永久性软件许可证模式向按需订阅模式的转变中获得双赢:
对于软件服务商来说,会拥有可重复发生的可预测收入;可以加强与客户之间的联系,通过长期关系更加了解客户需求并销售更多解决方案来扩大关系;可以提供更加灵活的销售策略和差异化能力。
对于软件采购者来说,增加了对运营支出的可预测性;获得了更优质的服务和长期的关注;减少了一次性投入的软件采购资金和日常的运维成本;获得更为灵活的消费模式。
本篇报告分析了软件市场商业模式发展趋势,展现和对比了全球和中国市场不同商业模式的发展情况,并对中国企业软件采购方式进行了分析,并给予软件服务商相应的建议。IDC助理研究总监李昭表示:“在软件行业从销售产品转变成持久性服务的发展趋势下,软件服务商应该提供多种商业模式来满足不同用户的多样化需求,这同时也是其差异化竞争力的体现。”
...This IDC study presents IDC's top 10 predictions for the future of digital innovation for 2022 and beyond.
"One notable impact of the COVID-19 pandemic is that many enterprises now recognize that their ability to build innovative ...