IDC Financial Insights: Americas Financial Services Industry Intelligence

IDC Financial Insights: Americas Financial Services Industry Intelligence provides technology vendors with an Americas financial services market perspective, looking at industry subsegments, core processes, and technology categories. This service also provides actionable information to Americas marketers, sales leaders and professionals, product managers, market intelligence, and channels managers to accelerate and simplify their jobs, sharing detailed data on industry trends, buying behavior, industry personas, and market sizing.

This advisory service provides a view on the Americas financial services industry and its subsegments, providing technology suppliers with actionable information on current and future technology purchasing behavior through IDC's proprietary data and analysis.

The service enables subscribers to assess American market opportunities accurately and better understand their potential prospects by analyzing ICT buyers, both IT and line of business. Research from the service will provide insights into their varying priorities, considering process improvement drivers and their linkage to technology while offering useful guidance to build sales messages and go-to-market initiatives for digital technology providers.

Throughout the year, this service will address the following topics:

• Evaluating the financial services technology market opportunity in the Americas region
• Understanding the financial services sector buyers and their priorities in the Americas region
• Preparing a focused go-to-market approach for the Americas region
• Refining regionally relevant sales messages

The service provides actionable industry insights and guidance to key IT vendor decision makers operating in or planning to enter into the American financial services market:

1. How much will financial services in Americas spend in ICT today and in the future?
2. What are the key business drivers in Americas across key financial services processes?
3. What technologies are financial services companies in Americas investing in today? And what are the differences across financial services subindustries in Americas?
4. What are the key business priorities for tech buyers in the Americas financial services sector, and how does that influence their technology purchasing patterns? How can you map sales opportunities against those business issues?
5. Who are the key personas to address in the financial services sector, and what are their key concerns?
6. How can I have more relevant and timely conversations with my key customers and prospects in this sector in Americas?
7. How can I stay on top of the issues that matter to financial services executives and their challenges, roles, and issues?

The service provides actionable industry insights and guidance to key IT vendor decision makers operating in or planning to enter into the American financial services market:

• Americas marketers (field marketers and regional CMOs)
• Americas sales leaders and professionals
• Americas product managers (tech domain leads)
• Americas market intelligence and research
• Americas channels managers (alliances and distribution channels/partners)