IDC Custom Solutions develops and delivers programs designed around your specific business goals.
Our foundation of research and insights spans technologies, geographies, and industries.
Our expertise across practice areas covers strategy, sales and marketing, and business measurement and management to help your business grow.
You can find full details of our consulting services available in all European countries.
The Outcomes We Enable
Our portfolio of consulting services are built on a foundation of research and insights that span across a broad range of technologies, geographies, and industries.
We have built 7 core Practice Areas which are designed to support Technology Suppliers with their Strategy and Planning, Thought Leadership & Content Marketing, Partnering and Sales Enablement activities.
Simply put, we help our clients Plan, Market and Sell.
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The Outcomes We Enable
Sell
- Link your Marketing Narratives to your Sales Messages
- Educate your Sales Teams and Partners on the Trends shaping the markets they sell into
- Equip your Sales Teams and Partners with vertical industry knowledge
- Provide guidance on how to persuasively address key Target Personas and LOB buyers
- Provide your sales teams and partners with objection handling and competitive positioning talking points
- Identify and Recruit new Ecosystem Partners
- Evolve your Partner Programs for new business models and partnerships
Market
- Develop Industry Leading Thought Leadership Narratives
- Build Awareness
- Generate and Nurture Leads
- Support Decision Making
Plan
- Build and Validate your Business and Go-to-Market Strategies in Europe
- Understand your Addressable Market and Plan your investments Understand your Customers and Buying Centers
- Inform your Product and Services Portfolio Strategies
- Understand your Competition better
- Measure and Improve your Customer and Partner Experience.