What Google's Newest Approach to Cookie Deprecation Means for Advertisers

Executive Snapshot

• Figure: Executive Snapshot: What Google's Newest Approach to Cookie Deprecation Means for Advertisers

Situation Overview

• Overview

• The End (Again?) of Cookies — Google's New Approach to Cookie Deprecation

• The Beginning — Cookie Deprecation

• The Middle — Privacy Sandbox Replaces Cookie Depreciation

• The Beginning of the End — Advertising Industry Pushback

Advice for the Technology Buyer

IDC's Point of View

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• Related Research

• Synopsis