IDC PeerScape: Retail Practices for Implementing Loyalty Applications

IDC PeerScape Figure

• Figure: IDC PeerScape: Retail — Practices to Increase Customer Retention

Executive Summary

Peer Insights

• Practice 1: Use Robust API Integration for a Unified Customer View

• Challenge

• Example

• A Footwear and Accessories Retailer

• Guidance

• Practice 2: Implement Security Protocols and Manage Customer Consent

• Challenge

• Example

• A U.S.-Based Retailer

• Tesco

• Guidance

• Practice 3: Analyze Data, Personalize Rewards, and Adapt Strategies Using Advanced Analytics

• Challenge

• Example

• LuisaViaRoma

• Sephora

• Guidance

• Practice 4: Invest in Scalable AI Platforms and Train Staff to Use AI Tools Effectively

• Challenge

• Example

• A Europe-Based Beauty and Personal Care Retailer

• Gucci

• Guidance

• Practice 5: Select Secure Blockchain Platforms, Create Engaging Game mechanics, and Regularly Update Rewards

• Challenge

• Example

• Nike

• adidas

• ASDA

• Guidance