target audience: TECH BUYER  Publication date: Apr 2024 - Document type: IDC Perspective - Doc  Document number: # US51980624

IDC's Digital Advertising Market Model Overview, 2024

By:  Alex Holtz

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Content

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Digital Advertising Market Model Summary

  • Situation Overview

    • Figure: Worldwide Information and Communications Technology (ICT) Spending Share in 2022 and Growth Through 2027

    • The Market — Digital Advertising Market

    • Figure: Worldwide Digital Advertising Model Spending by Platform, 2023–2029 ($M)

    • Digital Advertising Formats

    • Figure: DAMM Advertising Structure and Digital Format Hierarchy

    • Digital Advertising Formats Defined

    • Digital Advertising Market Applications

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis