target audience: TECH BUYER Publication date: Apr 2024 - Document type: IDC Perspective - Doc Document number: # US51980624
IDC's Digital Advertising Market Model Overview, 2024
Table of Contents
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Executive Snapshot
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Figure: Executive Snapshot: Digital Advertising Market Model Summary
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Situation Overview
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Figure: Worldwide Information and Communications Technology (ICT) Spending Share in 2022 and Growth Through 2027
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The Market — Digital Advertising Market
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Figure: Worldwide Digital Advertising Model Spending by Platform, 2023–2029 ($M)
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Digital Advertising Formats
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Figure: DAMM Advertising Structure and Digital Format Hierarchy
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Digital Advertising Formats Defined
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Digital Advertising Market Applications
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Advice for the Technology Buyer
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Learn More
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Related Research
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Synopsis
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