Digital Commerce Trends: NRF Buzzword Bingo 2024

Executive Snapshot

• Figure: Executive Snapshot: Digital Commerce Trends at NRF 2024

New Market Developments and Dynamics

• Buzzword Bingo: In Search of Top 4 Digital Commerce Trends at NRF 2024

• Figure: Trend Keyword Cloud NRF 2024

• Top 25 Trends at NRF 2024

• Figure: Buzzword Bingo: Trends at NRF, 2024

• The 20 Most On-Trend Vendors Observed at NRF 2024

• Most Differentiated Vendor Observed: VTEX

• Summary of NRF 2024 Digital Commerce Trends and Analysis

• Figure: Prevalence of Top 4 Trends in Data

• AI and ML

• Figure: NRF Vendor Word Choice: AL, ML, and Generative AI

• AI ≠ ML

• ML ⊂ AI

• GenAI ⊂ ML ⊂ AI

• Personalization and Experience

• Composable and Unified Commerce

• “Composable,” “Modular,” and “Headless” Were Prominent, But Not as On-Trend as “Unified”

• About “Unified Commerce”

• Examples of “Unified” Language Observed

• Unified Commerce: The Platform Rebrand Perspective

• Unified: The Digital Transformation Rebrand Perspective

• Unified: The Omni-Channel Rebrand Perspective

• Trust and Security

• Methodology

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• Related Research

• Synopsis