Update on Advertising on Connected Television with Retail Media Networks

Executive Snapshot

• Figure: Executive Snapshot: Advertising on Connected Television with Retail Media Network Integration Summary

Situation Overview

• Retail Media and CTV Market Discussion and Opportunity

• Table: Worldwide and U.S. Connected TV Ad Spending, 2023–2028 ($B)

• Table: Worldwide and U.S. Retail Media Ad Spending, 2023–2028 ($B)

• Figure: Retail Media Connected TV Ad Spending in the United States, 2023-2027

• The Impact of Streaming and Retail Data Convergence

• The Impact of Cord-Cutting

• Figure: U.S. TV and CTV Ad Spending Forecast for 2023-2027 ($B)

• Turning Television Streaming (CTV) into a Performance Channel

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• Related Research

• Synopsis