target audience: TECH BUYER Publication date: Feb 2024 - Document type: IDC Perspective - Doc Document number: # US51749724
Update on Advertising on Connected Television with Retail Media Networks
Content
List of Tables
List of Figures
Related Links
Table of Contents
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Executive Snapshot
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Figure: Executive Snapshot: Advertising on Connected Television with Retail Media Network Integration Summary
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Situation Overview
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Retail Media and CTV Market Discussion and Opportunity
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Table: Worldwide and U.S. Connected TV Ad Spending, 2023–2028 ($B)
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Table: Worldwide and U.S. Retail Media Ad Spending, 2023–2028 ($B)
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Figure: Retail Media Connected TV Ad Spending in the United States, 2023-2027
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The Impact of Streaming and Retail Data Convergence
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The Impact of Cord-Cutting
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Figure: U.S. TV and CTV Ad Spending Forecast for 2023-2027 ($B)
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Turning Television Streaming (CTV) into a Performance Channel
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Advice for the Technology Buyer
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Learn More
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Related Research
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Synopsis
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