Attaining Experiential Value Parity with Customers Will Forge the Path Forward to Profitable Growth

Executive Snapshot

• Figure: Executive Snapshot: Customer Value Parity Will Forge the Path to Profitable Growth

Situation Overview

• Figure: Macroeconomic Headwinds Defining Outlook for the Next 12 Months

• Why the Focus on Experiential Value, and Why Now?

• Experiential Customer and Organizational Value

• Figure: Experiential Value Exchange

• Establishing Value Parity

• Figure: Experience Value Parity

• Understanding Customer Value

• Figure: Dimensions of Customer Value

• Delivering Experiential Value

• Figure: Factors Impacting Experiential Value

• The Customer Value Hierarchy Helps Organizations Deliver Value at Every Stage of Customer Engagement

• Figure: Change in Enterprise Investment to Gain Better Understanding of Customer Context

• Figure: Hierarchy of Customer's Perceived Value

• Improving Organizational Value from Customer Value with a Focus on Value Parity

• Figure: Organization's Ability to Track Value from Customer Experience

• Figure: Tracking Experiential Value Parity

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• Related Research

• Synopsis