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  • Current: From Perception to Practice: Revenue Life-Cycle Management, Aligning IT and LOB Priorities, and the Potential Future of RLM

 target audience: TECH SUPPLIER  Publication date: Oct 2023 - Document type: Market Perspective - Doc  Document number: # US51249923

From Perception to Practice: Revenue Life-Cycle Management, Aligning IT and LOB Priorities, and the Potential Future of RLM

By:  Heather Hershey

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Understanding and Aligning IT and LOB Priorities in RLM

  • New Market Developments and Dynamics

    • Figure: Top Priorities for RLM Solution

    • Differing Perspectives of Similar Priorities

    • Hold onto That Thought

    • Buyer RLM Priorities Based on Organizational Roles

    • The Big Question: Do Most RLM Platforms Have OMS Functionality?

    • The Role of RLM in RevOps

    • The Post-Sales Landscape

    • The Potential Future Role of OMS in Both RLM and RevOps

    • Additional Benefits of a Unified RLM Platform

    • The Future of Revenue Optimization May Look Significantly Different Than Today

    • Balancing the Equation: Engaging LOB and IT Buyers in the RLM Landscape

  • Advice for the Vendors

  • Learn More

    • Related Research

    • Synopsis