target audience: TECH BUYER  Publication date: Sep 2023 - Document type: IDC PeerScape - Doc  Document number: # US51224222

IDC PeerScape: Retail Intelligence Practices to Apply GenAI Across Use Cases

By:  Ananda Chakravarty

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Table of Contents


  • IDC PeerScape Figure

    • Figure: IDC PeerScape: Retail Intelligence — Practices to Apply GenAI Across Use Cases

  • Executive Summary

  • Peer Insights

    • Practice 1: Use Cases Must Have High-Quality Foundational Data

    • Challenge

    • Example

    • Guidance

    • Practice 2: Explore and Define Mission-Critical Emerging Retail GenAI Use Cases

    • Challenge

    • Example

    • Guidance

    • Practice 3: The Practical GenAI Use Case for Customer Support Is Knowledge Distribution, Not Chatbots

    • Challenge

    • Example

    • Guidance