Top 10 GenAI Use Cases for Experiential Retail Operations Available Now

Executive Snapshot

• Figure: Executive Snapshot: Top 10 GenAI Use Cases for Experiential Retail Operations Available Now

Situation Overview

• GenAI in Workforce Engagement: Uses 1–3

• Use 1: Employee Self-Help

• Use 2: Community Moderators

• Use 3: Training Development

• Risks of Implementing GenAI-Powered Workforce Engagement Tools

• Benefits of Implementing GenAI-Powered Workforce Engagement Tools

• KPIs for Measuring GenAI-Powered Workforce Engagement Tools' Impact

• GenAI in Workforce Optimization — Uses 4–6

• Use 4: GenAI Agents for Associate Help

• Use 5: GenAI Agents for Customer Assistance from Store Associates

• Use 6: Clienteling

• Risks of Implementing GenAI-Powered Workforce Optimization Tools

• Benefits of Implementing GenAI-Powered Workforce Optimization Tools

• KPIs for Measuring GenAI-Powered Workforce Optimization Tools' Impact

• GenAI in Customer Satisfaction: Uses 7 and 8

• Use 7: Virtual Shopping Assistants

• Use 8: Customer Self-Service

• Risks of Implementing GenAI-Powered Customer Satisfaction Tools

• Benefits of Implementing GenAI-Powered Customer Satisfaction Tools

• KPIs for Measuring GenAI-Powered Customer Satisfaction Tools' Impact

• GenAI in Store Operations: Uses 9 and 10

• Use 9: Combination of Computer Vision and GenAI for Anomaly Detection at Checkout, in the Aisles, or for Shelf Replenishment

• Use 10: Featured Products, Planogram Optimization, and Promotion Creation

• Risks of Implementing GenAI-Powered Store Operations Tools

• Benefits of Implementing GenAI-Powered Store Operations Tools

• KPIs for Measuring GenAI-Powered Store Operations Tools' Impact

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