Customer Data Influences on Content Marketing and the Customer Experience

Executive Snapshot

• Figure: Executive Snapshot: Customer Data Platforms as the Influential Guide to Content Marketing

Situation Overview

• Digital Transformation for Marketing and Creative Teams

• Customer Experience Priorities

• Figure: Future of Customer Experience Framework

• Content Marketing Strategy

• Figure: Content Marketing Strategy Building Blocks

• Content Evolution

• Table: Types of Marketing Content

• Customer Data Platforms

• B2B Content with B2C Experiences

• Data-Driven Content

• Collection and Protection

• Connecting and Sharing Data

• Figure: Content Life Cycle

• Applying Data to Content Strategies

• CDPs for Personalization

• Data Privacy and Brand Trust

• Shoppable and Influencer Content

• Social Commerce and Shoppable Content Marketing

• Influencer Marketing

• Content at Scale

• Activating Customer Data for Dynamic Content

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• Related Research

• Synopsis