target audience: TECH BUYER  Publication date: Mar 2023 - Document type: IDC Perspective - Doc  Document number: # US50455223

Customer Data Influences on Content Marketing and the Customer Experience

By:  Marci Maddox Loading


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Table of Contents

  • Executive Snapshot

    • Figure: Executive Snapshot: Customer Data Platforms as the Influential Guide to Content Marketing

  • Situation Overview

    • Digital Transformation for Marketing and Creative Teams

    • Customer Experience Priorities

    • Figure: Future of Customer Experience Framework

    • Content Marketing Strategy

    • Figure: Content Marketing Strategy Building Blocks

    • Content Evolution

    • Table: Types of Marketing Content

    • Customer Data Platforms

    • B2B Content with B2C Experiences

    • Data-Driven Content

    • Collection and Protection

    • Connecting and Sharing Data

    • Figure: Content Life Cycle

    • Applying Data to Content Strategies

    • CDPs for Personalization

    • Data Privacy and Brand Trust

    • Shoppable and Influencer Content

    • Social Commerce and Shoppable Content Marketing

    • Influencer Marketing

    • Content at Scale

    • Activating Customer Data for Dynamic Content

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis