Retail Media Revenue Stream

Executive Snapshot

• Figure: Executive Snapshot: Retail Media Revenue Stream

Situation Overview

• RMN Value

• Figure: Retail Media Network Incremental Revenue Lift

• Brand Budgets and Spending

• Figure: Media Growth

• Figure: Retail Media Evolution

• Figure: Marketing Media Mix

• Figure: Retail Media Network Revenue Stream: Digital Display

• Attribution Challenge

• Figure: Fundamental Funding Shift in Marketing

• Brand Budget Squeeze

Advice for the Technology Buyer

• Standardization Is Key

• Holistic Advertising Drives Outcomes

• Brands Will Avoid DTC as a Silver Bullet Option

• Attribution Methods Will Improve

Learn More

• Related Research

• Synopsis