IDC FutureScape: Worldwide Future Consumer 2023 Predictions

IDC FutureScape Figure

• Figure: IDC FutureScape: Worldwide Future Consumer 2023 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

• Summary of External Drivers

• Predictions: Impact on Technology and Consumer Companies

• Prediction 1: By 2025, Half of Consumers Will Screen Out Brands Based on the Transparency and Quality of Their Privacy Policy, Forcing Brands to Adopt an Easy-to-Understand Permission-Based Approach

• Associated Drivers

• Impact

• Guidance

• Prediction 2: By the End of 2025, More than 20% of Consumers Worldwide Will Have Begun Using Device-as-a-Service Subscriptions for Their Personal Electronics and Smart Home Needs Instead of Buying Devices Outright

• Associated Drivers

• Impact

• Guidance

• Prediction 3: In 2026, Consumer Spending on Online Content Provided by Independent Content Creators Will Top $40 Billion Worldwide, Challenging the Hegemony of Legacy Media Companies

• Associated Drivers

• Impact

• Guidance

• Prediction 4: By 2027, Blockchain Technology Will Become Mainstream, Touching Over 75% of Common Consumer Activities — Such as Gaming, Content Creation, and eCommerce — and Defining Consumers' Functional Expectations

• Associated Drivers

• Impact

• Guidance

• Prediction 5: In 2023, More than 30% of Smart Assistant Users Will Use Voice Platforms to Shop or Purchase Something Online, Driving an Increase in Online Sales of Up to $50 Billion Worldwide

• Associated Drivers

• Impact

• Guidance

• Prediction 6: By 2026, 5% of the Top-Ranked 1,000 Universities Worldwide Will Be Running a Persistent, Large-Scale Digital Twin Project for the Benefit of University Students, Faculty, and Local Business Interests

• Associated Drivers

• Impact

• Guidance

• Prediction 7: By 2025, Younger Diners Will Help Drive 65% of Restaurant Orders to Be for Takeout (Delivery, Pickup, or Drive-Thru), Accelerating Growth of Kitchen-Only Locations and Third-Party Food Ordering Apps

• Associated Drivers

• Impact

• Guidance

• Prediction 8: By 2024, Electric Vehicles Will Double Their Share of New Consumer Vehicle Registrations Globally, Reaching 10%, Accelerating Mainstream Acceptance, Transforming Rideshare, and Driving Public Policy

• Associated Drivers

• Impact

• Guidance

• Prediction 9: By 2027, More than 50% of Urban Transit Users Will Integrate Mobility Services into Their Digital Payment Wallets, Moving More Hesitant Consumers to Embrace the Technology

• Associated Drivers

• Impact

• Guidance

• Prediction 10: By 2027, 35% of Consumer Flagship Phone Buyers Will Use a Smart Set (Smartphone, Watch, and Earwear) for Entertainment and Getting Around, Pushing Leading Brands to Build Content for Smart Sets

• Associated Drivers

• Impact

• Guidance

Advice for Technology and Consumer Companies

External Drivers: Detail

• Inflation and Economic Uncertainty — The New Reality

• Work Mode Upheaval — The New Worker/Entrepreneur

• Changing Digital Advertising World — Permission Is Here to Stay

• Social Media, Gaming, and eCommerce — A Mash-Up Is in the Works

• Consumer Content Is King — The Monetization Challenge

• Home Base — The Versatile Center

• Personal Mobility — In Flux, as Demographics and Tech Change

• Healthy Living — Beyond Fitness

• eCommerce — Compelling Convenience

• Consumers Align Values — Impact on Brand Choices

• Proliferation of Payment Possibilities — Choice Abounds!

• Less and Less Own Meal Prep — Meal Outsourcing

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• Related Research