target audience: TECH BUYER  Publication date: Oct 2023 - Document type: IDC TechBrief - Doc  Document number: # US49190523

IDC TechBrief: Customer Data Platform in Retail

By:  Ornella Urso

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Content

List of Figures



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Table of Contents


  • IDC TechBrief Figure

    • Figure: CDP in Retail and CPG: Snapshot

  • Executive Business Description

    • Figure: CDP in Retail and CPG: Executive Description

  • Adoption Viewpoints

    • Figure: CDP in Retail and CPG: IDC's Adoption View

    • Technology Road Map

    • Adjacent Technology Impact

  • Metrics That Matter

    • Figure: CDP in Retail and CPG Metrics That Matter

    • Communicate Using Metrics That Matter

  • Risk Profile

    • Figure: CDP in Retail and CPG: Risk Profile

    • Critical Risk Assessment

    • Organizational Readiness Assessment

  • Critical Success Factors

    • Figure: CDP in Retail and CPG: Critical Success Factors

  • Select Product List

    • Figure: CDP in Retail and CPG: Select Products

  • Learn More

    • Related Research

    • Synopsis