IDC FutureScape: Worldwide Media and Entertainment 2023 Predictions

IDC FutureScape Figure

• Figure: IDC FutureScape: Worldwide Media and Entertainment 2023 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

• Summary of External Drivers

• Predictions: Impact on Technology Buyers

• Prediction 1: By the End of 2023, Real-Time NFT Creation and Auction with Live OTT/CTV Programming and eCommerce Marketplace Will Be Implemented by 10% of All Major Global Media Providers and Broadcasters.

• Associated Drivers

• IT Impact

• Guidance

• Prediction 2: By 2024, Automated and Intelligent AI/ML-Driven Story Monitoring, Aggregation, Association, Recommendation, and Suggestive Editing Will Be Adopted By 10% of Media Providers and Broadcasters.

• Associated Drivers

• IT Impact

• Guidance

• Prediction 3: By the End of 2024, Deep and Reinforcement Learning for Advertising Will Be Implemented by 20% of All Major Media Providers That Offer Multiplatform Advertising Campaign Management Services.

• Associated Drivers

• IT Impact

• Guidance

• Prediction 4: By 2025, Self-Determined Viewing Experience Based on Intelligent Profiles Will Be Adopted by 50% of All Sports-Focused OTT Streaming Service Providers.

• Associated Drivers

• IT Impact

• Guidance

• Prediction 5: By 2025, AI/ML-Driven Intelligent Live Content Creation Functionality Will Be Implemented by 20% of All Major Broadcasters Currently Using Control Room Automation.

• Associated Drivers

• IT Impact

• Guidance

• Prediction 6: By 2026, Application Programming Interface Standards for Cloud Media Content Chain Services Will Be Implemented by Standards Committees and Deployed by 80% of Major Worldwide Cloud-Based M&E Vendors.

• Associated Drivers

• IT Impact

• Guidance

• Prediction 7: By the End of 2026, Virtual Production with Cloud-Based Media Asset Linking and Management Will Be Adopted by 50% of Motion Picture and 25% of the Broadcast Industries.

• Associated Drivers

• IT Impact

• Guidance

• Prediction 8: By 2027, Deep and Reinforcement Learning in Content Production and Programming Will Be Implemented by 25% of All Direct-to-Consumer Media Studios, Streaming Services, and Multiplatform Broadcasters.

• Associated Drivers

• IT Impact

• Guidance

• Prediction 9: By 2028, Advanced Operating Systems for Connected TV Platforms That Facilitate and Automate Multiplatform Services into a Unified UX/UI Will Represent One-Third of the Worldwide CTV Installed Base.

• Associated Drivers

• IT Impact

• Guidance

• Prediction 10: By 2028, 100% Cloud-Based Media Factories for Content Creation, Production, Distribution, and Monetization Will Be Adopted by 25% of the Broadcast Industry.

• Associated Drivers

• IT Impact

• Guidance

Advice for Technology Buyers

• People

• Process

• Technology

External Drivers: Detail

• Digital Business — Stepping Stone to the Future Enterprise

• Meaningful Intelligence — Differentiated Decision Power

• Ecosystem-Based Innovation — Driving Enterprise Value

• Artificial Intelligence and Machine Learning

• Connected TV Adoption

• Media and Entertainment Cloud Adoption and Convergence

• Remote Production Adoption

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• Related Research