IDC PeerScape: Design Thinking Practices to Create Game-Changing User Experiences

IDC PeerScape Figure

• Figure: IDC PeerScape: Design Thinking — Practices to Create Game-Changing User Experiences

Executive Summary

Peer Insights

• Practice 1: Position Design Thinking Within the Innovation Process

• Challenge

• Example

• Nokia

• U.S. Bank

• Guidance

• Practice 2: Design Attractive Solutions with a Signature That Signals Superior Quality

• Challenge

• Example

• Nokia

• U.S. Bank

• Guidance

• Practice 3: Create Services That Deliver a Quality Customer Outcome

• Challenge

• Example

• Nokia

• U.S. Bank

• Guidance