IDC FutureScape: Worldwide Future Consumer 2022 Predictions

IDC FutureScape Figure

• Figure: IDC FutureScape: Worldwide Future Consumer 2022 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

• Summary of External Drivers

• Predictions: Impact on Technology Companies

• Prediction 1: In 2022, Micromobility Will Continue to Soar as More Consumers Embrace eScooters and eBikes for Short Trips, with Sales of Private eBikes Continuing to Climb After Volumes Dramatically Increased in 2020

• Associated Future Consumer Drivers

• Impact

• Guidance

• Prediction 2: In 2022, 20% of New Gen Z Investors Will Turn to Robo-Advisors — Algorithm-Based Services That Eschew Traditional Brokerage Practices and Fees — Further Disrupting the Financial Services Sector

• Associated Future Consumer Drivers

• Impact

• Guidance

• Prediction 3: By 2022, 40% of Silver-Generation (>55 Years Old) Consumers Who Used Digital During COVID-19 Will Revert to Old Ways of Consumption Due to Adoption Challenges, Creating Opportunities for New CX Journeys

• Associated Future Consumer Drivers

• Impact

• Guidance

• Prediction 4: By 2023, Consumers Will Spend More than $7.5 Billion per Year on Virtual Reality Headsets and Games, Driving the Medium Toward the Mainstream and Causing Content Creators to Reevaluate Its Potential

• Associated Future Consumer Drivers

• Impact

• Guidance

• Prediction 5: By 2023, 30% of Households That Once Had a Monthly Gym Membership Will Have Shifted Solely to an Online Fitness Service That Lets Them Work Out at Home, Leveraging a Wearable or Connected Gym Equipment

• Associated Future Consumer Drivers

• Impact

• Guidance

• Prediction 6: By 2024, 45% of Younger Millennials/Older Gen Zers Will Emphasize 4Cs (Conscious, Cherished, Curated, and Careful), Shifting Toward a Purposeful Lifestyle and Impacting How Technology Firms Sell to Them

• Associated Future Consumer Drivers

• Impact

• Guidance

• Prediction 7: Total Legal Consumer Betting on eSports Contests Will More than Double from 2020 to 2024 to More than $15 Billion Worldwide, with Much of That Spend Occurring on Self-Wagered Games of Skill

• Associated Future Consumer Drivers

• Impact

• Guidance

• Prediction 8: By 2025, the Tech Industry Will Face a Reckoning as Discarded Devices, Batteries, and Packaging Pile Up, with 20% of Millennials and Gen Zers Refusing to Consider Brands with Poor Environmental Impact

• Associated Future Consumer Drivers

• Impact

• Guidance

• Prediction 9: In 2025, OTT Will Capture 50% of Total Consumer Subscription Spending on Video and TV, as Major Media Companies' Commitment to Direct to Consumer Drives the Demise of Legacy Pay TV

• Associated Future Consumer Drivers

• Impact

• Guidance

• Prediction 10: By 2025, Wearable Devices Will Be Directly Credited with Saving More than 150,000 Lives per Year Globally as More Consumers Adopt the Technology to Guide Their Fitness and Health Journeys

• Associated Future Consumer Drivers

• Impact

• Guidance

Advice for Technology Buyers

• Advice for Consumer Technology Companies

Future Consumer Drivers: Detail

• Entertainment

• Housing

• Lifelong Learning

• Money

• Personal Mobility

• Shopping

• Travel and Dining

• Well-Being

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• Related Research