target audience: TECH BUYER  Publication date: Jul 2022 - Document type: IDC PlanScape - Doc  Document number: # US47778022

IDC PlanScape: Customer Data Platforms for Hospitality and Travel

By:  Dorothy Creamer

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Table of Contents


  • IDC PlanScape Figure

    • Figure: IDC PlanScape: Executive Summary of Customer Data Platforms for Hospitality and Travel

  • Executive Summary

  • Why Are Customer Data Platforms for Hospitality and Travel Important?

    • Figure: Benefits Achieved as a Result of Customer Data Management Investments in Hospitality and Travel

  • What Are Customer Data Platforms for Hospitality and Travel?

    • Figure: Customer Data Platform

  • Who Are the Key Stakeholders?

  • How Can My Organization Take Advantage of Customer Data Platforms for Hospitality and Travel?

  • Advice for Technology Buyers

  • Related Research