target audience: TECH BUYER  Publication date: Jun 2021 - Document type: IDC MaturityScape - Doc  Document number: # US47440621

IDC MaturityScape: Future of Customers and Consumers 1.0

By:  Alan Webber

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Content

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Table of Contents


  • IDC MaturityScape Figure

    • Figure: IDC MaturityScape: Future of Customers and Consumers — Stage Overview

  • Executive Summary

  • Elements of the Future of Customers and Consumers Maturity Framework

    • IDC's Future of Customers and Consumers Framework

    • Stages of the Future of Customers and Consumers Maturity Framework

    • Ad Hoc

    • Description

    • Business Outcome

    • Opportunistic

    • Description

    • Business Outcome

    • Repeatable

    • Description

    • Business Outcome

    • Managed

    • Description

    • Business Outcome

    • Optimized

    • Description

    • Business Outcome

  • Dimensions of the Future of Customers and Consumers Maturity Framework

    • Figure: Future of Customers and Consumers Framework

    • Lifetime Value

    • Applied Customer Intelligence

    • Predictable Communication

    • Mutual Trust

    • Dimensions of the Future of Customers and Consumers Maturity Framework

    • Table: IDC MaturityScape: Future of Customers and Consumers — Overview of Stages, Dimensions, and Sub-Dimensions

  • Advice for Technology Buyers

    • Table: IDC MaturityScape: Future of Customers and Consumers — Progressing Through the Stages

  • Learn More

    • Related Research