IDC PeerScape: Hospitality and Travel Peer Insights for Leveraging Artificial Intelligence

IDC PeerScape Figure

• Figure: IDC PeerScape: Hospitality and Travel — Practices to Leverage Artificial Intelligence

Executive Summary

• Figure: Top Uses of AI by Software Category

Peer Insights

• Practice 1: Identify Desired Business Value and Map AI to Organizational Goals

• Challenge

• Online Travel Agent

• Choice Hotels

• Guidance

• Practice 2: Look Outside the Industry for a Broader Range of Solutions That Can Address Similar Macro Challenges

• Challenge

• Example

• Choice Hotels

• Guidance

• Practice 3: Make AI Part of the Organization's DNA by Democratizing Data and Access to Actionable Insight

• Challenge

• Examples

• Choice Hotels

• Pizza Hut UK

• Guidance

• Practice 4: Combine AI with Automation to Yield Best Results and See Quantifiable ROI

• Challenge

• Example

• Online Travel Agent

• Guidance