Japan CX/CRM Applications Forecast, 2023–2027

IDC Market Forecast Figure

• Figure: Japan CRM Applications Revenue Snapshot

Executive Summary

• Japan CX IT Market

• Japan CRM Applications Market

Advice for Technology Suppliers

Market Forecast

• Japan CX Software Market Definition

• Japan CX Software Market Revenue Forecast by Segment

• CX Applications Market

• CX Applications Development and Deployment Market

• CX System Infrastructure Software Market

• Table: Japan CX Software Market Revenue Forecast by Main Market Segment, 2021–2027

• Japan CRM Applications Market Definition

• Japan CRM Applications Market Revenue Forecast by Functional Market Segment

• Advertising Applications

• Contact Center Applications

• Customer Service Applications

• Digital Commerce Applications

• Marketing Campaign Management Applications

• Sales Productivity and Management Applications

• Table: Japan CRM Applications Market Revenue Forecast by Functional Market Segment, 2021–2027

Market Context

• Drivers and Inhibitors

• Drivers

• Establishment of Customer Behavior Data Based on Digital First

• Accelerating Business Streamlining and UX Standardization with GenAI

• Restrictions on the Use of Third-Party Cookies and Increased Trust Awareness among Consumers

• Inhibitors

• Japan Macroeconomics

• Full-Scale Transition to Post-COVID-19 Era

• Significant Market Developments

• Fusion of Omni-Channel Experience Across Online and Offline and Expansion of Offline Support Services

• Companywide Policy and Expansion of CX Measures Triggered by Companywide Policy and Backoffice Operations Transformation

• Increase in GenAI-Related Services

• Changes from Prior Forecast

• Japan CX Software Market

• Figure: Japan CX Software Market Revenue, 2021–2027: Comparison of June 2022 and June 2023 Forecasts

• Japan CRM Applications Market

• Figure: Japan CRM Applications Market Revenue, 2021–2027: Comparison of June 2022 and June 2023 Forecasts

Market definition

• Japan CX Software Market

• Table: Segmentation and Definition of the Japan CX Software Market

• Japan CRM Applications Market

• Advertising Applications

• Programmatic Advertising Platforms

• Data Platforms

• Advertising Attribution

• Contact Center Applications

• Customer Service Applications

• Digital Commerce Applications

• Marketing Campaign Management Applications

• Sales Productivity and Management Applications

Methodology

Related Research