target audience: TECH BUYER  Publication date: Jan 2024 - Document type: IDC Perspective - Doc  Document number: # EUR151779524

How Key Manufacturing Trends are Shaping Digital Commerce and CX Priorities in 2024 and Beyond

By:  Mark Casidsid

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Key Trends Shaping Manufacturers' Digital and CX Priorities

  • Situation Overview

    • GenAI-Enabled Customer Engagement

    • Customer-First Paradigm and Hyper-Personalization

    • The Sustainability Imperative

    • Workforce Enablement

    • Business Model Innovation

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis