Generative AI: The Path to Impact

Executive Snapshot

• Figure: Executive Snapshot: Generative AI — The Path to Impact

New Market Developments and Dynamics

• A Framework for Leveraging Generative AI

• Figure: Generative AI: The Path to Impact

• Key Activities

• Core Technologies

• Platforms and Infrastructure

• Trust and Oversight

• Organizational Impact

• Generative AI: Creating New Market Categories, Redefining Existing Ones

• Figure: GenAI Market Taxonomy

• Services

• AI Applications

• AI Platforms

• Foundation Models

• Infrastructure

• The GenAI 3 Horizon Investment Scenario

• Figure: GenAI Investment Horizons

Advice for the Technology Supplier

• Four Key Tech Buyer Drivers Vendors Must Address

• Skills

• Cost

• Development Processes

• Figure: New Development Workflows for GenAI

• Legal and Control Implications

• Four Key Activities for Market Success

• Positioning and Road Maps

• Ensuring Trust

• Pricing

• Support Services

• Closing Note: Generative AI's Greater Impacts on Business Value and Society

Learn More

• Related Research

• Synopsis