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 target audience: TECH SUPPLIER  Publication date: Apr 2023 - Document type: Market Perspective - Doc  Document number: # AP50343223

Digital Dream Team Archetypes in Asia/Pacific: The Technology Vendor's Guide for Selling to Digital-First C-Suites

By: 

  • Lawrence Cheok
  • Lily Phan
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Digital Dream Team Archetypes in Asia/Pacific: The Technology Vendor's Guide for Selling to Digital-First C-Suites

  • New Market Developments and Dynamics

    • The Emergence of Digital Dream Teams

    • Introducing the Three Digital Dream Team Archetypes: Innovator, Pragmatist, and Visionary

    • Figure: The Three Digital Dream Team Archetypes

    • Innovators

    • Pragmatists

    • Visionaries

    • The Tug of Digital Value by Archetypes

    • Table: Tug of Value by Digital Dream Team Archetypes

    • Vendors That Enable the Tug of Digital Value Will Be Perceived as Strategic Partners

    • Figure: Top Challenges of C-Suite Archetypes

  • Advice for the Technology Supplier and Services Provider

    • Recommendations for Tech Sales Leaders

    • Recommendations for Tech Marketing Leaders

  • Learn More

    • Related Research

    • Synopsis