target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: Market Perspective - Doc Document number: # AP50343223
Digital Dream Team Archetypes in Asia/Pacific: The Technology Vendor's Guide for Selling to Digital-First C-Suites
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Abstract
This IDC Market Perspective examines how C-suites in Asia/Pacific (including Japan) (APJ) are leading business transformation and their associated three archetypes. The APJ market is undergoing a new phase of digital transformation (DX), and the digital-first C-suites are leading the business transformation as digital dream teams. Lines-of-business (LOBs) leaders are learning to work as a cohesive leadership team with the ambition of fostering a culture of innovation to transform into digital enterprises and compete using technology. Along with this, we see the emergence of three dream team archetypes, namely innovators, pragmatists, and visionaries, based on their business transformation strategy.
This report examines the three archetypes to guide tech sales and marketing leaders in engaging digital dream teams by answering the following questions:
- What are the different types of digital dream teams?
- What are their value drivers and challenges?
- How can technology vendors elevate perceptions to become strategic partners in business transformations?
"Nearly half of APJ CEOs are personally leading digital business transformations and creating new C-suite dynamics with different technology buying authority, influences, and priorities," says Lawrence Cheok, associate research director for Digital Business Strategies, IDC APJ. "To succeed, technology vendors must be cognizant of these shifts by elevating solutions to digital business platform capabilities and contextualizing value propositions to each dream team archetype accordingly."