Unifying the Customer Experience: The Power of Omni-Channel Collaboration

Executive Snapshot

• Figure: Executive Snapshot: Unifying the Customer Experience: The Power of Omni-Channel Collaboration

In This Market Note

IDC’s Point of View

• Storms of Disruption

• Omni-Channel Communication and Conversational Commerce

• Figure: Customer Journey Map

• Applications Using Conversational Commerce

• Use Cases

• Essential Guidance for Tech Marketing Leaders

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• Related Research

• Synopsis