Asia/Pacific Cloud Adoption Trends in 2023 and Beyond for Small and Medium-Sized Businesses and Midmarket Companies

Executive Snapshot

• Figure: Executive Snapshot: Asia/Pacific Cloud Adoption Trends in 2023 and Beyond for Small and Medium-Sized Businesses and Midmarket Companies

New Market Developments and Dynamics

• Situation Overview

• Cloud Market and Spending Trends

• Figure: Cloud Adoption Approach for the Next 12–18 Months

• Figure: Percentage Distribution of Cloud Spending Planned by Companies across SMB/Midmarket Segment in the Next 12−18 Months in the Asia/Pacific Region

• Figure: Percentage Distribution of Cloud Spending Planned by Companies Across the SMB/Midmarket Segments in the Next 12–18 Months Across Industries in Asia/Pacific

• Cloud Benefits and Use Cases

• Cloud Solutions Reduce the Burden of IT Maintenance

• Cloud Solutions Provide Greater Flexibility

• Implementation Is Faster

• Advice for Tech Sales Leaders

• Sales Engagements Should Tailor to the State of Cloud Adoption of SMBs and Midmarket Companies

• Consider Coselling with Ecosystem Partners

• Make Security an Essential Part of Your Offering

• Advice for Tech Marketing Leaders

• Promote Certifications and Trainings to Close Skills Gaps

• Motivate SMBs and Midmarket Companies with Financial Incentives

• Create Relevant Messaging

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• Related Research

• Synopsis