target audience: TECH BUYER  Publication date: Mar 2023 - Document type: IDC MarketScape - Doc  Document number: # AP49457022

IDC MarketScape: Asia/Pacific Customer Data Platform 2023 Vendor Assessment

By: 

  • Lawrence Cheok
  • Daniel-Zoe Jimenez
  • Lavanya Jindal
  • Cynthia Li
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Content

List of Tables

List of Figures



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Table of Contents


  • IDC MarketScape Figure

    • Figure: IDC MarketScape: Asia/Pacific (Including Japan) Customer Data Platforms 2023 Vendor Assessment

  • IDC Opinion

    • Digital Businesses Are Using Digital-First Customer Experience to Compete

    • Customer Data Platforms Are the Foundation for Digital-First CX

  • IDC MarketScape Vendor Inclusion Criteria

    • A Selection Guide for Asia/Pacific CDP Buyers

    • CDP Considerations: Go Beyond Marketing

    • Asia/Pacific Criteria

    • Adaptations to Strategy Criteria

    • Adaptations to Capability Criteria

  • Advice for Technology Buyers

    • Assessment Overview

    • Beyond Functionalities: Vendors' GTM Capabilities Impact Suitability

    • The Foundation for Digital-First Experience Provisioning: A Strong Suite of Foundational Capabilities and Wide Breadth of Use Case Supported

    • Strong Foundational Capabilities

    • Wide Breadth of CDP Use Cases and Functionalities

    • Recommendations to Maximize CDP Benefits

    • Summary

  • Vendor Summary Profiles

    • Algonomy

    • Strengths

    • Challenges

    • Consider Algonomy When

    • DeepZero

    • Strengths

    • Challenges

    • Consider DeepZero When

    • Microsoft

    • Strengths

    • Challenges

    • Consider Microsoft When

    • NGDATA

    • Strengths

    • Challenges

    • Consider NGDATA When

    • SAS

    • Strengths

    • Challenges

    • Consider SAS When

    • Sensors Data

    • Strengths

    • Challenges

    • Consider Sensors Data When

    • Teradata

    • Strengths

    • Challenges

    • Consider Teradata When

    • Treasure Data

    • Strengths

    • Challenges

    • Consider Treasure Data When

  • Appendix

    • Reading an IDC MarketScape Graph

    • IDC MarketScape Methodology

    • Market Definition

    • Study Findings: CDP Users, CX Objectives, and CDP Use Cases

    • Who Are the CDP Users?

    • Using CDPs to Build an Enterprise Customer Data Layer

    • Figure: A Digital-First CX Approach: Unified Customer Profiles and Enterprisewide Data Services

    • Table: Examples of How CDPs Support Evolving Complexities in CX Objectives

    • Table: CDP Use Cases by Categories

    • Strategies and Capabilities Criteria

    • Table: Key Strategy Measures for Success: APJ Customer Data Platforms

    • Table: Key Capability Measures for Success: APJ Customer Data Platforms

  • Learn More

    • Related Research

    • Synopsis