target audience: TECH SUPPLIER Publication date: Oct 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US52671824
Leading GenAI Capabilities Enabling Bank Employee Experiences Among EMEA Banking Executives
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Abstract
This IDC Survey Spotlight illustrates the current thinking among EMEA financial services executives about prioritizing and funding GenAI initiatives when it comes to the experience of their customers and employees. This document contains data from the IDC Survey 2024: EMEA Enterprise Application and contains the results of 136 financial services executives from the total sample size of 830 IT decision-makers.
"When it comes to leveraging GenAI to improve overall experiences, there is often misalignment between desire and willingness to fund these projects, requiring the need for more alignment at the executive levels regarding further investments, particularly as it comes to investing in employee experience offerings," explained Marc DeCastro, research director, Worldwide Consumer Banking Digital Strategies at IDC Financial Insights.