target audience: TECH SUPPLIER  Publication date: Sep 2024 - Document type: Market Perspective - Doc  Document number: # US52570524

AWS Marketplace and Build Partner GTM Success

By:  Paul Edwards Loading

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Abstract


This IDC Market Perspective provides insight into the efforts of AWS in enabling build partner go-to-market through AWS Marketplace. Marketplaces have become powerful platforms for build partners to accelerate business growth, streamline sales processes, and enhance customer engagement. AWS specifically has made available a long list of benefits and attributes for increasing sales for build partner software through AWS Marketplace.

"AWS has built up a solid list of go-to-market assets and attributes for build partners to sell their offerings through AWS Marketplace, with some tangible and successful outcomes." — Paul Edwards, director, Software Channels and Ecosystems



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