target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Note - Doc Document number: # US52322022
The Shoptalk Bridge for Retail Technology 2024
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Abstract
This IDC Market Note discusses the Shoptalk 2024 event held in Mandalay Bay, Las Vegas, and the key takeaways from the event. The primary Shoptalk event each year drives tens of thousands of retailers, vendors, and adjacent professionals to a specific location to comingle and connect. Where Shoptalk shines is in its ability to bring into focus the importance of technology as part of a retail experience. With the advent of artificial intelligence as a new, radical change from existing capabilities, this document describes the event and IDC's take on addressing the new tech for retail merchandising and marketing.