target audience: TECH BUYER Publication date: Jun 2024 - Document type: IDC MarketScape - Doc Document number: # US52034425
IDC MarketScape: Worldwide B2B CRM Platform Software for Industrial Manufacturing 2024 Vendor Assessment
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Abstract
This IDC MarketScape provides a comprehensive assessment of capabilities and strategies of CRM software providers to support industrial manufacturers in managing and enhancing their B2B customer relationships.
"The complexity of B2B customer relationships in the industrial manufacturing domain necessitates CRM solutions that prioritize manufacturing-specific workflows, data integration, and proactive customer engagement," said Mark Casidsid, senior research analyst, IDC Manufacturing Insights. "The future of customer engagement will be increasingly intelligent. The challenge for manufacturers is to transform their wealth of customer data into a strategic asset that can enable them to personalize interactions at scale and provide enhanced experiences throughout the customer life cycle."